Dynamic Value Capture: Moving Beyond "Cost-Plus" in a High-Flux Economy

January 7, 2026 • 11 min read

This insight was generated by AutoPresent's Beam AI and reviewed by our editorial team.

Key Takeaways

Adopting a dynamic value capture framework is critical to defend margins and prevent churn in a high-flux economy.

Companies are losing 300-500 basis points of gross margin despite revenue growth, as static pricing fails to keep pace with volatile costs and shifting customer value perception.
A uniform price increase is not viable; it would trigger an estimated 10-15% customer churn among the most price-sensitive segments, wiping out any margin gains.
A proactive framework using granular segmentation and behavioral economics can surgically adjust prices based on a customer's specific willingness to pay and loyalty profile.

Key Takeaways

Adopting a dynamic value capture framework is critical to defend margins and prevent churn in a high-flux economy.

Companies are losing 300-500 basis points of gross margin despite revenue growth, as static pricing fails to keep pace with volatile costs and shifting customer value perception.
A uniform price increase is not viable; it would trigger an estimated 10-15% customer churn among the most price-sensitive segments, wiping out any margin gains.
A proactive framework using granular segmentation and behavioral economics can surgically adjust prices based on a customer's specific willingness to pay and loyalty profile.

Companies are losing 300-500 basis points of gross margin despite revenue growth, as static pricing fails to keep pace with volatile costs and shifting customer value perception. Customer loyalty is at a historic low, with 60% of consumers switching brands due to cost, making uniform price hikes extremely risky and likely to trigger an exodus.

Maintaining the cost-plus status quo is not viable; it projects a further 200-300 basis point margin decline, ceding all pricing control to the market and competitors. The solution lies in a proactive framework using granular segmentation and behavioral economics to surgically adjust prices based on a customer's specific willingness to pay and loyalty profile—protecting high-loyalty customers with targeted offers while capturing margin from low-loyalty segments.

Dynamic Value Capture

29 slides Download PDF

Generate insights like this for your organization

Get Started